Maybe you have put a lot of money into marketing your small business. You’ve invested in online advertising, newspaper ads, radio and television spots, and nothing seems to be cost effective. But perhaps you are overlooking the simplest and cheapest method of advertising available to you- yard signs.
Why They Work Better than Other Advertising Methods
Many times, yard signs are much more effective at bringing in customers than other means of marketing. This is because those other methods are battling it out against similar marketing efforts by other companies. Your television ads are drowned out and lost in the noise of countless similar advertisements in a short span of time.
But cheap yard signs are able to stand out and draw attention in a way nothing else is able to. They do this because customers and passers-by are not expecting the sign. It catches their eye and holds their attention briefly. And in that time, your sign could convince them that they need something they did not know they needed.
It’s up to you to make the sign convincing, attractive and eye-catching. A lot of the work is done for you simply through placing the sign in an obvious place near your business are at a trade show. But you will have to put some effort into thinking of ways, and by only using a few words, to convince people that they need what you are selling.
A Very Cost-Effective Measure
You could pour thousands of dollars into marketing at various media outlets and still not get the kind of results that a yard sign provides. But even if the sign attracts no new customers, you won’t have invested enough into the sign for it to make much of an impact on your bottom line. If it fails spectacularly, you have nothing to lose, unless you’ve made an embarrassing sign. But when your yard sign succeeds and draws in customers, then you’ve made an incredible return on your investment.
The materials to make a quality sign are easy enough to gather and assemble. You could use a pre-made sign you bought from a retailer, but if you want to stand out, you will need to opt for a custom sign. In most cases, you are better off having your sign professionally made at a printing shop. You want your sign to be legible and attractive, and it may not be able to accomplish both of those if you just wrote on a piece of plywood with spray paint.
Even if you are buying a beautiful sign on quality materials, you won’t be paying a lot for it. And it can bring in some great returns for you. Keep in mind that placement is key when you are setting it up. It needs to be visible to people who are walking and driving by, and it needs to clearly state what your business is about and why consumers need it. If you can do all of that, then your yard sign will be a success.